The modern round brilliant cut was revolutionary but remained largely unchallenged until the turn of this century. Now, when the consumer is more informed like never before, they need differentiated product that have exceptional brilliance, beauty, unique story to tell.
In the price wars caused by the rapid innovation, the special cut diamond had to be visually beautiful and practically different than existing cuts; that can sustain and build market position.
Over the past 4 decades, DDPL has built an incredible foundation as the brand worldwide that maximizes a diamond's brilliance. The singular motivation to create a Special Cut Diamond is to ultimately add value at the retailing level.
This exceptional line-up for proprietary shapes gives an opportunity to transform business in the Special Cut segment, allowing our retailers to be a part of the ongoing change.